Advocacy, Performance, and Threshold Influences on Decisions to Terminate New Product Development

Advocacy, Performance, and Threshold Influences on Decisions to Terminate New Product Development

Termination of new product development projects was examined as an advocacy process influenced by performance judgments and unobserved performance thresholds, and contextual factors related to the radicalness of such projects were studied as influences on those judgments. We applied survival analysi...

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Veröffentlicht in:Academy of Management journal 2003-08, Vol.46 (4), p.419-434
Hauptverfasser: Green, Stephen G., Welsh, M. Ann, Dehler, Gordon E.
Format: Artikel
Sprache:eng
Schlagworte:
Advocacy
Business innovation
Business structures
Competitiveness
Decision making
Emerging technology
Influence
Investment strategies
Judgement
Judgment
Management
Product development
Product innovation
Project management
Strategic planning
Studies
Survival analysis
Technological innovation
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Zusammenfassung:Termination of new product development projects was examined as an advocacy process influenced by performance judgments and unobserved performance thresholds, and contextual factors related to the radicalness of such projects were studied as influences on those judgments. We applied survival analysis to four panels of data on 80 newly initiated new product development projects. Advocacy, performance judgments, and threshold effects were related to termination decisions. Contextual factors were also related to these processes.
ISSN:0001-4273
1948-0989
DOI:10.5465/30040636