Sources of information, consumer attitudes on nutrition, and consumption of dairy products

Commodity promotion programs, paid for by producers, may be a source of nutrition information for consumers. The analytical approach treats sources of nutrient and health information, consumers' attitudes, and behaviors sequentially. The National Dairy Board's promotion of the calcium-rela...

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Veröffentlicht in:The Journal of consumer affairs 1993-12, Vol.27 (2), p.357-376
Hauptverfasser: JENSEN, H. H., KESAVAN, T.
Format: Artikel
Sprache:eng
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Zusammenfassung:Commodity promotion programs, paid for by producers, may be a source of nutrition information for consumers. The analytical approach treats sources of nutrient and health information, consumers' attitudes, and behaviors sequentially. The National Dairy Board's promotion of the calcium-related benefits of dairy products is one case where nutritional messages, through their impact on attitudes, do effect change in dietary behavior.
ISSN:0022-0078
1745-6606
DOI:10.1111/j.1745-6606.1993.tb00753.x