Incomplete Information and Migration: the Grass is Greener Across the Higher Fence

. Less information about a location has long been believed to be a barrier to new migration to that location. Diverse empirical results support this belief. Here we show that if agents are risk‐neutral, less information about a location not only is not a barrier to migration to that location, it is actually an attractor. Only if agents are Bayesian and risk‐averse is less information a barrier.