Balkan Is Beautiful: Balkanism in the Political Discourse of Tuđman’s Croatia

This article examines the role of Balkanist discourse in Tuđman’s Croatia. Todorova’s concept of Balkanism provides a useful theoretical framework through which to explore the deployment of Balkanist stereotypes against Croatia by Western leaders. Balkanism also illuminates the ways in which Croatians used many of these same Balkan stereotypes to differentiate themselves from their neighbors to the south and east. Through an examination of Croatian newspaper columns, government documents and speeches, and political cartoons from the 1990s, this article analyzes how Balkanist interpretations and representations played an integral role in the construction of Croatian national identity and the mobilization of Croatians around a variety of political agendas. The objective of this article is not, however, simply to document the deployment of Balkanist stereotypes against or within Croatia. The second component of the article suggests ways in which Croatia’s liminal position between “Europe” and the “Balkans” might serve as an ideal standpoint from which one might challenge the binary oppositions of Balkanism and begin to reimagine the Balkans, redirecting these categories as a site of political engagement and critique.