Predicting Health Behaviors From Attitudes and Subjective Norms: Between-Subjects and Within-Subjects Analyses

Much previous research (Trafimow & Fishbein, 1994a, 1994b) indicates that some behaviors are mostly under attitudinal control and some are mostly under normative control. Further, other research (Trafimow & Finlay, 1996) demonstrates that people, as well as behaviors, can be generally under attitudinal or normative control. The present research applies these ideas to the domain of health behaviors. Analyses conducted between‐subjects for each behavior, and within‐subjects across all of the behaviors, demonstrate that both behaviors and people can be under attitudinal or normative control when responding to items pertaining to health.