Increasing Safety Belt Use: Effects of Modeling and Trip Length

Effects of modeling on car safety belt use were investigated in a field experiment. Modeling, anticipated trip length and gender of the model were manipulated, and 64 female college students were told that they were to participate in an experiment that would take place in another location.

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Veröffentlicht in:Journal of applied social psychology 1990-02, Vol.20 (3), p.254-263
Hauptverfasser: Howell, Robert H., Owen, Patricia D., Nocks, Elaine C.
Format: Artikel
Sprache:eng
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Zusammenfassung:Effects of modeling on car safety belt use were investigated in a field experiment. Modeling, anticipated trip length and gender of the model were manipulated, and 64 female college students were told that they were to participate in an experiment that would take place in another location.
ISSN:0021-9029
1559-1816
DOI:10.1111/j.1559-1816.1990.tb00410.x