Cultural Differences in Attitudes Toward Smoking: Developing Messages Using the Theory of Reasoned Action

The theory of reasoned action was used to identify the culturally appropriate beliefs of Hispanic smokers who might be targeted in an anti-smoking campaign. A pattern of cultural differences between Hispanic and non-Hispanic white smokers was indentified.

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Veröffentlicht in:Journal of applied social psychology 1990-04, Vol.20 (6), p.478-493
Hauptverfasser: Marin, Barbara Vanoss, Marin, Gerardo, Perez-Stable, Eliseo J., Otero-Sabogal, Regina, Sabogal, Fabio
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Sprache:eng
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Zusammenfassung:The theory of reasoned action was used to identify the culturally appropriate beliefs of Hispanic smokers who might be targeted in an anti-smoking campaign. A pattern of cultural differences between Hispanic and non-Hispanic white smokers was indentified.
ISSN:0021-9029
1559-1816
DOI:10.1111/j.1559-1816.1990.tb00423.x