Cultural variations in strategic issue interpretation: relating cultural uncertainty avoidance to controllability in discriminating threat and opportunity

We investigate cultural variations in the strategic issue labels of threats and opportunities. In a survey of 276 American and international respondents, we investigate the sensitivity of issue atributes that discriminate between threat and opportunity. We find that the cultural value of uncertainty...

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Veröffentlicht in:	Strategic management journal 2004-01, Vol.25 (1), p.59-67
Hauptverfasser:	Barr, Pamela S., Glynn, Mary Ann
Format:	Artikel
Sprache:	eng
Schlagworte:	Business management Business strategies Corporate culture Corporate strategies Cross cultural differences Cross cultural studies cross-cultural Cultural groups Cultural values Culture Electronic filing High culture Hypotheses Individualism Individuals interpretation Labeling Management Masculinity Modeling Observational research opportunity Perceptions strategic issues Strategic management Strategic planning Studies threat Threats Uncertainty
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Zusammenfassung:	We investigate cultural variations in the strategic issue labels of threats and opportunities. In a survey of 276 American and international respondents, we investigate the sensitivity of issue atributes that discriminate between threat and opportunity. We find that the cultural value of uncertainty avoidance (UA) had a significant effect: Compared to low UA cultures, individuals from high UA cultures were significantly more sensitive to controllability in perceiving strategic issues. However, other cultural value dimensions (individualism, masculinity, power distance) did not have similar effects. Our results point to the need to link specific cultural dimensions to specific aspects of strategic issue analysis.
ISSN:	0143-2095 1097-0266
DOI:	10.1002/smj.361