A rationale for beach selection by the public on the coast of Wales, UK

Questionnaires were completed by 2306 beach users at 19 Welsh beaches with respect to beach selection parameters. The modal group of respondents was female aged 30-39. Beach choice was primarily determined by clean litter-free sand and seawater, followed by safety. Refreshment facilities and beach awards were deemed minor considerations by the public when choosing a beach to visit. Approximately 58 per cent of respondents were aware of beach award and rating schemes. Of coastal visitors interviewed for this paper, 67 per cent rated a beach as 'important' or 'very important' to their holiday, with just 2 per cent replying that they were unimportant.