The rhetoric and reality of yield at the destination level

The author comments on the paper by Larry Dwyer, Peter Forsyth, Liz Fredline, Marg Deery, Leo Jago and Sven Lundie, `Yield measures for special-interest Australian inbound tourism markets', published in Tourism Economics, Vol 13, No 3, September 2007, pp 421-440. This rejoinder is followed by a...

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Veröffentlicht in:Tourism economics : the business and finance of tourism and recreation 2008-06, Vol.14 (2), p.435-440
1. Verfasser: March, Roger
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description The author comments on the paper by Larry Dwyer, Peter Forsyth, Liz Fredline, Marg Deery, Leo Jago and Sven Lundie, `Yield measures for special-interest Australian inbound tourism markets', published in Tourism Economics, Vol 13, No 3, September 2007, pp 421-440. This rejoinder is followed by a response from Larry Dwyer. Reprinted by permission of IP Publishing Ltd
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subjects Australia
Leisure industry
Marketing
Tourism
title The rhetoric and reality of yield at the destination level
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