The rhetoric and reality of yield at the destination level
The author comments on the paper by Larry Dwyer, Peter Forsyth, Liz Fredline, Marg Deery, Leo Jago and Sven Lundie, `Yield measures for special-interest Australian inbound tourism markets', published in Tourism Economics, Vol 13, No 3, September 2007, pp 421-440. This rejoinder is followed by a...
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Veröffentlicht in: | Tourism economics : the business and finance of tourism and recreation 2008-06, Vol.14 (2), p.435-440 |
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creator | March, Roger |
description | The author comments on the paper by Larry Dwyer, Peter Forsyth, Liz Fredline, Marg Deery, Leo Jago and Sven Lundie, `Yield measures for special-interest Australian inbound tourism markets', published in Tourism Economics, Vol 13, No 3, September 2007, pp 421-440. This rejoinder is followed by a response from Larry Dwyer. Reprinted by permission of IP Publishing Ltd |
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issn | 1354-8166 |
language | eng |
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subjects | Australia Leisure industry Marketing Tourism |
title | The rhetoric and reality of yield at the destination level |
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