The rhetoric and reality of yield at the destination level

The rhetoric and reality of yield at the destination level

The author comments on the paper by Larry Dwyer, Peter Forsyth, Liz Fredline, Marg Deery, Leo Jago and Sven Lundie, `Yield measures for special-interest Australian inbound tourism markets', published in Tourism Economics, Vol 13, No 3, September 2007, pp 421-440. This rejoinder is followed by a...

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Veröffentlicht in:Tourism economics : the business and finance of tourism and recreation 2008-06, Vol.14 (2), p.435-440
1. Verfasser: March, Roger
Format: Artikel
Sprache:eng
Schlagworte:
Australia
Leisure industry
Marketing
Tourism
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Zusammenfassung:The author comments on the paper by Larry Dwyer, Peter Forsyth, Liz Fredline, Marg Deery, Leo Jago and Sven Lundie, `Yield measures for special-interest Australian inbound tourism markets', published in Tourism Economics, Vol 13, No 3, September 2007, pp 421-440. This rejoinder is followed by a response from Larry Dwyer. Reprinted by permission of IP Publishing Ltd
ISSN:1354-8166