Implicit Measures of Attitudes

The discussion, unfortunately aimed at the active attitude researcher, suffers from a lack of daily interpretation, or at least a hypothesis or two, of how the study and measurement of implicit attitude measurement affects communication and how the advertiser, public relations practitioner, journali...

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Veröffentlicht in:	Journalism & mass communication quarterly 2007, Vol.84 (3), p.641-643
1. Verfasser:	Stacks, Don W
Format:	Review
Sprache:	eng
Schlagworte:	Attitude Measures Attitudes Communication Communication Problems Communication Research Conceptualization Measurement Nonfiction Psychology Public relations R&D Research & development Resistance (Psychology) Social Cognition Social Environment Theory
Online-Zugang:	Volltext
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