Implicit Measures of Attitudes

Implicit Measures of Attitudes

The discussion, unfortunately aimed at the active attitude researcher, suffers from a lack of daily interpretation, or at least a hypothesis or two, of how the study and measurement of implicit attitude measurement affects communication and how the advertiser, public relations practitioner, journali...

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Veröffentlicht in:Journalism & mass communication quarterly 2007, Vol.84 (3), p.641-643
1. Verfasser: Stacks, Don W
Format: Review
Sprache:eng
Schlagworte:
Attitude Measures
Attitudes
Communication
Communication Problems
Communication Research
Conceptualization
Measurement
Nonfiction
Psychology
Public relations
R&D
Research & development
Resistance (Psychology)
Social Cognition
Social Environment
Theory
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Zusammenfassung:The discussion, unfortunately aimed at the active attitude researcher, suffers from a lack of daily interpretation, or at least a hypothesis or two, of how the study and measurement of implicit attitude measurement affects communication and how the advertiser, public relations practitioner, journalist, or broadcaster could use it in reinforcing or changing basic attitudes.
ISSN:1077-6990
2161-430X