Implicit Measures of Attitudes
The discussion, unfortunately aimed at the active attitude researcher, suffers from a lack of daily interpretation, or at least a hypothesis or two, of how the study and measurement of implicit attitude measurement affects communication and how the advertiser, public relations practitioner, journali...
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| Veröffentlicht in: | Journalism & mass communication quarterly 2007, Vol.84 (3), p.641-643 |
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| container_title | Journalism & mass communication quarterly |
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| creator | Stacks, Don W |
| description | The discussion, unfortunately aimed at the active attitude researcher, suffers from a lack of daily interpretation, or at least a hypothesis or two, of how the study and measurement of implicit attitude measurement affects communication and how the advertiser, public relations practitioner, journalist, or broadcaster could use it in reinforcing or changing basic attitudes. |
| format | Review |
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| fulltext | fulltext |
| identifier | ISSN: 1077-6990 |
| ispartof | Journalism & mass communication quarterly, 2007, Vol.84 (3), p.641-643 |
| issn | 1077-6990 2161-430X |
| language | eng |
| recordid | cdi_proquest_miscellaneous_36969857 |
| source | SAGE Complete A-Z List; Alma/SFX Local Collection |
| subjects | Attitude Measures Attitudes Communication Communication Problems Communication Research Conceptualization Measurement Nonfiction Psychology Public relations R&D Research & development Resistance (Psychology) Social Cognition Social Environment Theory |
| title | Implicit Measures of Attitudes |
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