A Great Company Can Be a Great Investment

A classic investment mistake is to confuse a great company with a great investment. It is a mistake because a company's well-known virtues are presumably already factored into the price of the company's stock. This study tested this "mistake" by looking at the stock performance o...

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Veröffentlicht in:Financial analysts journal 2006-07, Vol.62 (4), p.86-93
Hauptverfasser: Jeff Anderson, Smith, Gary
Format: Artikel
Sprache:eng
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Zusammenfassung:A classic investment mistake is to confuse a great company with a great investment. It is a mistake because a company's well-known virtues are presumably already factored into the price of the company's stock. This study tested this "mistake" by looking at the stock performance of the companies identified each year by Fortune magazine as the most admired companies in the United States for 1983 through 2004. Surprisingly, a portfolio of these stocks outperformed the market by a substantial and statistically significant margin, which contradicts the efficient market hypothesis.
ISSN:0015-198X
1938-3312
DOI:10.2469/faj.v62.n4.4189