Time and space in cyber social reality

This article synthesizes a range of sociological views on time and space, and presents a departure point for future research on cyber social reality. Using basic sociological categories of culture, structure, and interaction, the cyber social reality is drawn into a matrix that further illustrates the embeddedness in technology, time, and space. The matrix is a theoretically and empirically grounded tool for exploring, describing, analyzing, and comparing the variety existing within online communities and communication. In the article, the matrix is illustrated step by step to show its inherent dimensions, and in conclusion it is proposed to be a useful systematic for, on the one hand, ensuring ethnographically thick descriptions of online social life, and on the other, comparing the various reality constructions found.