Marketing Channel of Telecommunication Full-Service

Marketing Channel of Telecommunication Full-Service

From the competition situation within the campus in 2009, this article discussed the predicament of marketing channels since the restructured of the telecommunication operations in China. Revealed trends in consumer behavior and discussed the impact on the innovation of telecommunication marketing c...

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Veröffentlicht in:Dianxin Kexue 2009-11, Vol.25 (11), p.8-11
Hauptverfasser: Zhu, Yingying, Liang, Bohan
Format: Artikel
Sprache:chi
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Zusammenfassung:From the competition situation within the campus in 2009, this article discussed the predicament of marketing channels since the restructured of the telecommunication operations in China. Revealed trends in consumer behavior and discussed the impact on the innovation of telecommunication marketing channels. Introduced several cases of channel innovation from domestic and foreign telecommunications operators, look forward to the future of telecommunication marketing channels.
ISSN:1000-0801