Tracy Eiler, vice president, marketing, Mark Logic

The information industry is in a state of rapid evolution, according to Tracy Eiler, VP of marketing, Mark Logic. The current economic climate introduces so much uncertainty that their marketing execution needs to be spot-on. Eiler joined the company last fall with 22 years of experience in technology marketing. At Mark Logic, Eiler is tasked with raising awareness for the company through public relations, working with industry analysis and bloggers, and maintaining the company Web site. One of Eiler's main marketing goals is to "help sales sell" by offering programs to develop leads, to help with closing events, and to build useful sales tools.