An exploratory investigation of consumer decision making in the service sector
Explores the set of service firms actually considered by consumers for a purchase (the evoked set), the ratio of the evoked set to the total number of service providers, the number of evaluative criteria used to evaluate services, and the perceptions of risk associated with the purchase of consumer...
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| Veröffentlicht in: | The Journal of services marketing 1993-04, Vol.7 (4), p.11-18 |
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| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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| Zusammenfassung: | Explores the set of service firms actually considered by consumers
for a purchase (the evoked set), the ratio of the evoked set to the
total number of service providers, the number of evaluative criteria
used to evaluate services, and the perceptions of risk associated with
the purchase of consumer services. |
|---|---|
| ISSN: | 0887-6045 2054-1651 |
| DOI: | 10.1108/08876049310047706 |