Innovation in Banking: The In-Home Computerised Banking Example
Banks have turned to technology in search of a competitive edge in a dynamic and sometimes hostile environment. Unfortunately, technical feasibility rather than market need has motivated them, giving no lasting advantage. An apparently profitable in-home banking system, using Prestel, is here explor...
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| Veröffentlicht in: | International journal of bank marketing 1987-01, Vol.5 (1), p.39-54 |
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| container_end_page | 54 |
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| container_start_page | 39 |
| container_title | International journal of bank marketing |
| container_volume | 5 |
| creator | Dover, Philip A |
| description | Banks have turned to technology in search of a competitive edge in a dynamic and sometimes hostile environment. Unfortunately, technical feasibility rather than market need has motivated them, giving no lasting advantage. An apparently profitable in-home banking system, using Prestel, is here explored, offering customers of the Nottingham Building Society a full range of facilities. The factors making this a good opportunity for innovation are examined, together with problems that may be encountered. This introduction of the Homelink programme is seen as only the first stage in an entry into a home banking market which will depend on strategy implementation market evolution, competitive response and technological change. |
| doi_str_mv | 10.1108/eb010798 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0265-2323 |
| ispartof | International journal of bank marketing, 1987-01, Vol.5 (1), p.39-54 |
| issn | 0265-2323 1758-5937 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_36085941 |
| source | Emerald Journals |
| subjects | Banking Banking industry Computer based Financial services Houses Innovations Technological change |
| title | Innovation in Banking: The In-Home Computerised Banking Example |
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