Innovation in Banking: The In-Home Computerised Banking Example

Banks have turned to technology in search of a competitive edge in a dynamic and sometimes hostile environment. Unfortunately, technical feasibility rather than market need has motivated them, giving no lasting advantage. An apparently profitable in-home banking system, using Prestel, is here explored, offering customers of the Nottingham Building Society a full range of facilities. The factors making this a good opportunity for innovation are examined, together with problems that may be encountered. This introduction of the Homelink programme is seen as only the first stage in an entry into a home banking market which will depend on strategy implementation market evolution, competitive response and technological change.