Market Share is not Destiny

Market Share is not Destiny

Considers the relationship between market share and profitability and its relevance for strategic options used by top management in medium share companies. Argues that medium share companies have the opportunity to achieve superior profitability in most competitive environments, and that they have v...

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Veröffentlicht in:The journal of product & brand management 1992-03, Vol.1 (3), p.33-44
1. Verfasser: Shanklin, William L
Format: Artikel
Sprache:eng
Schlagworte:
Business strategy
Corporate objectives
Geneen, Harold
Major Article
Management
Market share
Market shares
Mediumsized business
Middle Market
Peters, Tom
Porter, Michael
Pricing
Product management
Profitability
Strategic planning
Top management
Welch, John
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Beschreibung
Zusammenfassung:Considers the relationship between market share and profitability and its relevance for strategic options used by top management in medium share companies. Argues that medium share companies have the opportunity to achieve superior profitability in most competitive environments, and that they have various advantages over market share leaders. Concludes that medium share companies are not destined only for sub-par profitability or a middle rank position.
ISSN:1061-0421
2054-1643
DOI:10.1108/10610429210036843