Consumer demand for online food retailing: is it really a supply side issue?

Consumer demand for online food retailing: is it really a supply side issue?

In this paper we analyze consumer demand for and acceptance of online food retailing using longitudinal data collected in three studies (1998, 1999, and 2001). Information reported is from online food shoppers in ten US markets. Comparisons of results from each of the three studies is presented and...

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Veröffentlicht in:International journal of retail & distribution management 2002-10, Vol.30 (10), p.451-458
Hauptverfasser: Morganosky, Michelle A, Cude, Brenda J
Format: Artikel
Sprache:eng
Schlagworte:
Acceptance
Alliances
Business development
Consumer behavior
Consumer marketing
Consumers
Cost control
Data collection
Demand
Efficient markets
Electronic commerce
Food
Grocery stores
Home delivery services
Internet
Market positioning
Marketing
Pessimism
Retail stores
Retailing
Securities markets
Shopping
Studies
USA
Virtual communities
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Beschreibung
Zusammenfassung:In this paper we analyze consumer demand for and acceptance of online food retailing using longitudinal data collected in three studies (1998, 1999, and 2001). Information reported is from online food shoppers in ten US markets. Comparisons of results from each of the three studies is presented and change patterns identified. We conclude by recommending that researchers shift their attention toward addressing some of the more troublesome supply side issues of the online food retailing equation.
ISSN:0959-0552
1758-6690
DOI:10.1108/09590550210445326