Pattern thinking: a strategic shortcut

Pattern thinking: a strategic shortcut

This article describes the application of pattern thinking to strategy. Patterns provide a powerful discipline to see order beneath the surface chaos. Pattern thinking can help entrepreneurs, managers, investors, and key talent to anticipate the likely direction of changes even before they happen. I...

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Veröffentlicht in:Strategy & leadership 2000-01, Vol.28 (1), p.12-17
Hauptverfasser: Slywotzky, Adrian J, Morrison, David J
Format: Artikel
Sprache:eng
Schlagworte:
Cognition & reasoning
Competitive advantage
Convenience stores
Corporate profits
Customers
Forecasting
Gasoline
Organizational learning
Pattern recognition
Profit margins
Profitability
Strategic planning
Studies
Value chain
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Beschreibung
Zusammenfassung:This article describes the application of pattern thinking to strategy. Patterns provide a powerful discipline to see order beneath the surface chaos. Pattern thinking can help entrepreneurs, managers, investors, and key talent to anticipate the likely direction of changes even before they happen. It reveals the economic meaning of these changes and provides the tools to capitalize on them. The authors report on groundbreaking research into over 200 companies in 40 industries, and they cite several examples of companies which have profited from analyzing their opportunities according to the profit pattern matrix.
ISSN:1087-8572
1758-9568
DOI:10.1108/10878570010335930