A STUDY ON THE ACTUAL CONDITION AND INFLUENCE FOR THE REGION AND THE RESIDENT OF LOCAL SPECIAL PRODUCT BRANDING: Case study of the marine products that are registered a trademark

In these days, local special product branding is watched with keen interest as a effective method for activating the reigons economicaly and mentaly. But it has just started, so there are a few researches and arrenged information. It is nessecery to research for the actual condition and the influence of branding. At first I extracted the marine products that are registered a trade mark and put informations in order. Secondly, I clarified the influece of local special product branding for the regional economy and the residense attitude in case of Anori-fugu. The result is 1) adding product value, 2) increasing visitor, 3) producing resident's affection and pride for the region.