Ten Timeless Truths about Pricing

Discusses ten principles applicable to pricing. Includes revenue-generating, market share and cost strategies. Notes that astute pricing requires design of a second price discount schedule and pricing plans should not be overly complex or out of sync with efficient shipping units. Concludes that it...

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Bibliographische Detailangaben

Veröffentlicht in:	The Journal of business & industrial marketing 1991-03, Vol.6 (3/4), p.15-23
1. Verfasser:	MaGrath, Allan J.
Format:	Artikel
Sprache:	eng
Schlagworte:	Cost control Cost management Discounts Market share Market shares Marketing Price discounts Pricing Pricing policies Pricing strategy Revenue Success
Online-Zugang:	Volltext
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