Ten Timeless Truths about Pricing

Ten Timeless Truths about Pricing

Discusses ten principles applicable to pricing. Includes revenue-generating, market share and cost strategies. Notes that astute pricing requires design of a second price discount schedule and pricing plans should not be overly complex or out of sync with efficient shipping units. Concludes that it...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:The Journal of business & industrial marketing 1991-03, Vol.6 (3/4), p.15-23
1. Verfasser: MaGrath, Allan J.
Format: Artikel
Sprache:eng
Schlagworte:
Cost control
Cost management
Discounts
Market share
Market shares
Marketing
Price discounts
Pricing
Pricing policies
Pricing strategy
Revenue
Success
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:Discusses ten principles applicable to pricing. Includes revenue-generating, market share and cost strategies. Notes that astute pricing requires design of a second price discount schedule and pricing plans should not be overly complex or out of sync with efficient shipping units. Concludes that it is these principles marketers need to be cognizant of and for which they need to develop skills.
ISSN:0885-8624
2052-1189
DOI:10.1108/EUM0000000002751