Strategies for Reducing Perceptions of Quality Risk in Services

Strategies for Reducing Perceptions of Quality Risk in Services

Explores the extent to which consumers perceive various services as quality-risk purchases. Describes a panel study which indicated that problem is felt by most types of services and therefore should be considered by service managers. Discusses possible strategies for reducing this perception.

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Bibliographische Detailangaben
Veröffentlicht in:The Journal of services marketing 1990-03, Vol.4 (3), p.5-12
1. Verfasser: Turley, L.W
Format: Artikel
Sprache:eng
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Beschreibung
Zusammenfassung:Explores the extent to which consumers perceive various services as quality-risk purchases. Describes a panel study which indicated that problem is felt by most types of services and therefore should be considered by service managers. Discusses possible strategies for reducing this perception.
ISSN:0887-6045
2054-1651
DOI:10.1108/EUM0000000002513