Economic, nutritional, and innovative aspects of non-conventional Brazilian fruits in the international novel foods market

[Display omitted] •A significant number of nutritive Brazilian fruits are out of the statistics.•Unconventional fruits hold significant cultural role for traditional communities.•Some exotic fruits with functional attributes are exclusive to specific biomes.•Valorization of these fruits has the potential to bolster the circular economy.•Fruit waste can be repurposed towards a sustainable production chain. Recent advances in fruit research have reignited interest in the market of tropical and unconventional fruit varieties, leading to increased investment in this sector. Additionally, consumers are currently seeking healthier food options to maintain the nutritional integrity of their diets and maximize health benefits, which has driven the demand for novel fruits and a deeper understanding of existing varieties. Despite this growing interest, knowledge of the full potential and diversity of these fruits remains insufficient for key stakeholders to reconcile sustainable production with the promotion of healthier diets within the global context. In this context, many endemic fruits from countries renowned for their rich biodiversity, such as Brazil, are still not produced and consumed regularly. Focusing on nutritional value, the distinctive composition of Brazilian fruits offers numerous health benefits, including essential vitamins, minerals, antioxidants, and anti-inflammatory compounds. This review delves into the economic implications of the Brazilian fruit industry, highlighting its capacity to penetrate the global market for novel foods. The introduction of new features, such as new flavors and textures, presents an excellent opportunity for product differentiation and market expansion. Furthermore, it discusses the importance of developing the fruit industry to promote a circular economy, reduce food insecurity, and generate income. This development can bring substantial social, economic, and environmental benefits to various regions around the globe.