The all‐day pollinator visits of sunflower inflorescences in Helianthus annuus plantations are independent of head orientation: Testing a widespread hypothesis

SUMMARY Mature inflorescences of sunflowers (Helianthus annuus) orient constantly on average to the geographical east. According to one of the explanations of this phenomenon, the eastward orientation of sunflower inflorescences increases the number of attracted insect pollinators. We tested this hypothesis in three field experiments performed in flowering sunflower plantations. In experiments 1 and 2 we measured the number of insects trapped by the vertical walls of sticky sunflower models facing north, east, south, and west. In experiment 3 we counted the pollinators' landings on real sunflower inflorescences facing naturally east or turned artificially toward north, south, and west. We found that the all‐day number of pollinators (predominantly bees) attracted to model and real sunflowers in H. annuus plantations is independent of the azimuth direction of sunflower heads, and after 10 h in the morning, the average number of pollinators counted every 20 min is practically constant in the rest of the day. Significance Statement We found that the all‐day number of pollinators (predominantly bees) attracted to model and real sunflowers in Helianthus annuus plantations is independent of the azimuth direction of sunflower heads. After 10 h in the morning, the average number of pollinators counted every 20 min is practically constant for the rest of the day.