The effect of a brief educational programme for improving attitudes about purified recycled water

With a growing need for efficient use of water in a large metropolitan community, a municipal water district has developed an experiential educational programme to help customers develop acceptance of purified recycled water (PRW). This programme involves touring a small‐scale working purification facility that does not provide consumer drinking water but serves as a demonstration centre. Two empirical studies demonstrated the positive impact of this educational program. In Study 1, a pre‐/post‐research design was used to examine scores on a measure of attitudes about PRW for 70 undergraduate students who were asked to tour the demonstration centre. These participants expressed more favourable attitudes after the tour than they expressed before the tour (t = 8.76, df = 68, p