Analysing adoption of eVehicles among Indian consumers: a novel approach towards sustainable transport

This research examines the impact of personal norms, perceived value, perceived behavioural control, financial incentive policies, and subjective norms on the behavioural intention to adopt electric vehicles (eVehicles) in India. This study further validates the impact of actual use on sustainability dimensions, namely perceived environmental, social, and economic impacts. Data were gathered using a self-administered questionnaire from EV users in India. The sample comprised 487 respondents who used eVehicles. Structural equation modelling (SEM) was applied to assess and validate the hypothesized relationships. The results indicate that personal norms positively impacted behavioural intention to adopt eVehicles. However, the financial incentive policy is insignificant. Because of the intricate relationships between diverse socio-psychological components allied with the purchase of eVehicles, this study validates norm activation theory (NAM) and theory of planned behaviour (TPB) as theoretical undertakings to arrive at a holistic model.