Do typologies of pesticide risk knowledge influence the adoption of IPM strategies? Evidence from rice farmers' behavior in northern Iran

BACKGROUND The active participation of farmers in adopting eco‐friendly practices is vital to mitigate the environmental and health risks linked to pesticide usage. Farmers' awareness of these risks significantly influences their adoption of integrated pest management (IPM) methods over traditional pesticide applications. This study sought to explore the range of understanding on pesticide effects, categorize IPM strategies employed in pest management, and examine the correlation between knowledge levels and IPM strategy choices. Data was gathered through structured questionnaires from 391 rice farmers in Sari County, Mazandaran province, Northern Iran. RESULTS Exploratory factor analysis revealed three distinct dimensions of pesticide risk knowledge: personal risk of pesticide, environmental risk of pesticide, and community risk of pesticide. Furthermore, the study identified three primary categories of IPM strategies: high familiarity, intermediate familiarity, and low familiarity. The results of the regression analysis indicated that the personal risk of pesticides (β = 0.556; P