ATM Banking Behaviour in Kuwait: A Consumer Survey

There has been a growing interest among banks and financial institutions in encouraging bank customers to use automatic teller machines (ATMs). This study attempts to identify customers′ awareness, usage patterns, reasons for using (not using) ATMs, new services required, as well as problems associated with using ATMs in Kuwait. Significant differences in attitudes and opinions among age, nationality, marital status, occupation, income, and educational level groups are also reported. Implications of the study are suggested regarding the role of electronic technologies in marketing developent. Identifies some specific marketing strategy considerations designed to ensure retail customers′ acceptance and usage of ATMs. In addition, reports recommendations for further research.