Comparing brief video interventions to reduce public and self‐stigma: Randomized control trial

Aim Stigma is a major mental healthcare barrier. This study compares the efficacy of two types of brief video interventions, targeting public and self‐stigma, in reducing public stigma towards people living with psychosis. We hypothesized both interventions would similarly reduce public stigma and outperform the control group. As a secondary analysis, we explored the effect of familiarity with a person living with serious mental illness (SMI). Methods Participants (N = 1215) aged 18–35 recruited through crowdsourcing were assessed pre‐ and post‐intervention and at 30‐day follow‐up regarding five public stigma domains: social distance, stereotyping, separateness, social restriction and perceived recovery. Both videos present individual narratives using different approaches: the self‐stigma video was created through focus groups, while the public stigma video portrays a single person's journey. Results A 3 × 3 analysis of variance (ANOVA) revealed a significant group‐by‐time interaction across all five stigma‐related domains (p's