Three Degrees of Inclusion: the Gossip-Effect in Human Networks
Using the scientific definition of gossip, an ancient and ubiquitous phenomenon of the social networks, we present our preliminary study and its results on how to measure the networks based on dissemination of connections and information. We try to accurately calculate the gossip-effects in networks...
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Format: | Tagungsbericht |
Sprache: | eng |
Online-Zugang: | Volltext |
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Zusammenfassung: | Using the scientific definition of gossip, an ancient and ubiquitous phenomenon of the social networks, we present our preliminary study and its results on how to measure the networks based on dissemination of connections and information. We try to accurately calculate the gossip-effects in networks with our hypothesis of 'three degrees of inclusion'. Our preliminary study on the subject of 'three degrees of inclusion' gives latency to a very important property of social networks. Observing the human communication of closely knit social groups we came to the conclusion that the human networks are based on not more than three degrees of links. Taking the strong human ties into account our research indicates that whoever is on the fourth degree rarely counts as an in-group member. Our close friend's close friend's close friend - that is about the farthest - three steps - our network can reach out when it comes to telling a story or asking for a favor. Up to now no investigations have been performed to see whether the effects of gossip lead to the phase transition of the content of network's self-organizing communication. Our conclusion is that the gossip-effect must be considered as the prefactor of the news and opinions diffusion and dynamics at the social level. |
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ISSN: | 0094-243X |
DOI: | 10.1063/1.1985397 |