Using scantron versus an audience response system for survey research: Does methodology matter when measuring computer-mediated communication competence?

The purpose of this study was to investigate whether results of the computer-mediated communication (CMC) competency scale differ depending on the survey instrument used. Data were collected from 173 undergraduate students (53% female; average age 20). Of these, 96 subjects completed the questionnaire using scantron sheets, while 77 subjects used an audience response system called Classroom Performance System (CPS). All subjects completed a second questionnaire using paper-and-pencil to evaluate their experience with either the scantron sheets or the CPS. t-Test results show that using the CPS is more fun for participants ( p