Internet self-efficacy and electronic service acceptance

Internet self-efficacy (ISE), or the beliefs in one's capabilities to organize and execute courses of Internet actions required to produce given attainments, is a potentially important factor to explain the consumers' decisions in e-commerce use, such as e-service. In this study, we introduce two types of ISE (i.e., general Internet self-efficacy and Web-specific self-efficacy) as new factors that reflect the user's behavioral control beliefs in e-service acceptance. Using these two constructs as behavioral control factors, we extend and empirically validate the Theory of Planned Behavior (TPB) for the World Wide Web (WWW) context.