Sniffing Out the Sustainable Future: The Renewability Revolution in Fragrance Chemistry

In this review, the impact of the transition from today's resource‐wasting petrochemical economy towards a 100/100 renewable and biodegradable future is discussed with respect to the fragrance families: “citrus”, “green”, “fruity”, “floral”, “floriental”, “oriental”, “woody”, “chypre” and “fougère”. After benchmark data on ingredients usage, definitions on biodegradation and sustainability are given. Celebrating the 150th anniversary of synthetic vanillin, its historic synthesis from renewable starting materials serves as introduction. In the grand scheme of things, citrus scents upcycled from the beverages industry, are already an ideal case for 100/100 with new opportunities for artificial essential oils. In the fruity domain, transparent and lactonic ingredients are available in a sustainable manner. However, in the domain of green odorants, there is a lack of green chemistry for important key materials. In the floral family, renewability is more critical than biodegradability, but cost is an issue. Thanks to Ambrox and maltol, florientals and orientals will persist, while woody notes severely lack an Iso E Super replacer. In the chypre genre, patchouli became the new moss, but more musks are increasingly in demand. With their high percentage of linalool and dihydromyrcenol, the construction of fougères could well become a precedent for other families, despite challenges in vetiver and salicylates. Still, the challenges exemplified here create immense opportunities for new perfumery materials. What will the Sustainable Future smell like? The way into a resource‐friendly economy will have different impact on the various perfumery families, but it will not be an avenue to all‐natural fragrances as these have the highest carbon footprint. In this report, you can find out what a world with 100 % renewable and biodegradable fragrances smells like, and which opportunities for new ingredients arise.