Long-term control of non-point source pollution by adjusting human environmental behavior in watershed—a new perspective

The control of non-point source pollution is a major scientific and technological problem faced by mankind. We proposed a new approach to eliminate non-point source pollution, focusing on adjusting human environmental behavior. The implementation procedures are as follows: (1) Investigate the intention of pollution discharge behavior through interviews and questionnaires. (2) Carry out targeted intervention within the framework of social psychology to transform it into an environmentally friendly mode. (3) Calculate the amounts of pollutants produced and discharged before and after the intervention, and then evaluate the effect of the intervention on reducing pollution. (4) Based on successful interventions, a scheme can be developed to curb non-point source pollution. Aiming to reduce fertilizer use, a case study was conducted in Hetao Irrigation District, one of the three major Irrigation districts in China. The results showed that the interventions indirectly affected intention through attitude, subjective norm, and perceived behavioral control. The structural equation model explained 76.0% of the total variance of farmers’ intention to reduce fertilizer application (SMC = 0.760), indicating effective intervention. Subsequently, a program to curb non-point source pollution was developed. This study can provide a key scientific and applied reference for the long-term control of non-point source pollution in watershed.