Evaluating Case Allowance Price Promotions for Food Products
Intense competition for consumers′ attention and for their expenditures has forced manufacturers to seek different ways to motivate all channel members to push their products.
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| Veröffentlicht in: | British food journal (1966) 1989-05, Vol.91 (5), p.13-16 |
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| Hauptverfasser: | , |
| Format: | Artikel |
| Sprache: | eng |
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| container_end_page | 16 |
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| container_issue | 5 |
| container_start_page | 13 |
| container_title | British food journal (1966) |
| container_volume | 91 |
| creator | Geurts, Michael D Rinne, Heikki |
| description | Intense competition for consumers′ attention and for their
expenditures has forced manufacturers to seek different ways to motivate
all channel members to push their products. |
| doi_str_mv | 10.1108/00070709010133793 |
| format | Article |
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| fulltext | fulltext |
| identifier | ISSN: 0007-070X |
| ispartof | British food journal (1966), 1989-05, Vol.91 (5), p.13-16 |
| issn | 0007-070X 1758-4108 |
| language | eng |
| recordid | cdi_proquest_miscellaneous_28717650 |
| source | Emerald A-Z Current Journals |
| subjects | Consumer marketing Food Retailing Sales promotion |
| title | Evaluating Case Allowance Price Promotions for Food Products |
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