Evaluating Case Allowance Price Promotions for Food Products

Evaluating Case Allowance Price Promotions for Food Products

Intense competition for consumers′ attention and for their expenditures has forced manufacturers to seek different ways to motivate all channel members to push their products.

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Bibliographische Detailangaben
Veröffentlicht in:British food journal (1966) 1989-05, Vol.91 (5), p.13-16
Hauptverfasser: Geurts, Michael D, Rinne, Heikki
Format: Artikel
Sprache:eng
Schlagworte:
Consumer marketing
Food
Retailing
Sales promotion
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Beschreibung
Zusammenfassung:Intense competition for consumers′ attention and for their expenditures has forced manufacturers to seek different ways to motivate all channel members to push their products.
ISSN:0007-070X
1758-4108
DOI:10.1108/00070709010133793