Environmental users abandoned Twitter after Musk takeover

In our sample of 380 000 environmentally oriented users, nearly 50% became inactive on Twitter after it was sold in October 2022, a rate much higher than a control sample. Given Twitter’s importance for public communication, our finding has troubling implications for digital environmental information sharing and public mobilization. In our sample of 380 000 environmentally oriented users, nearly 50% became inactive on Twitter after it was sold in October 2022, a rate much higher than a control sample. Given Twitter’s importance for public communication, our finding has troubling implications for digital environmental information sharing and public mobilization.