Big Tech nervous as Europe prepares to regulate AI

European lawmakers are putting the finishing touches on a set of wide-ranging rules designed to govern the use of artificial intelligence. If passed, those rules would make the E.U. the first major jurisdiction outside of China to pass targeted AI regulation. And tech companies are lobbying hard amid the battle over the scope of the rules. The E.U. Artificial Intelligence Act is likely to ban AI that ranks citizens based on their behavior and facial recognition in public. The rules could set a global standard, as companies may find it easier to comply with E.U. rules in all countries, rather than to build different products for different jurisdictions a phenomenon known as the "Brussels effect."