Using multimedia technology to enhance self‐advocacy of people with intellectual disabilities: Introducing a theoretical framework for ‘Multimedia Advocacy’

Background Multimedia Advocacy is the use of digital technology for people with intellectual disabilities as means of developing identities, being heard, connecting to family and care networks and, advocating for change. Methods We explore principles and theories that underpin Multimedia Advocacy, mapping disciplinary approaches that have influenced the concept and praxis. Results We describe relevant theories from cultural and media studies, personal therapeutic practices, communication, universal design, and systemic adoption of technology. We discuss new ways of achieving person‐centred working with digital technology. We aim to develop a stronger theory/practice dialogue between these disciplines. Conclusions The theories described highlight the importance of embedding access and use of digital technology within everyday settings. Long‐term implementation plans and buy‐in from all organisational levels are required for Multimedia Advocacy tools to be embraced by health and social care systems so the voice of an individual is included and genuine person‐centred practice is achieved.