Beyond rural vs urban differences: A close match in european preferences in some basic wildlife management and conservation principles

The EU biodiversity strategy for 2030 sets out a framework of commitments and actions to tackle the main drivers of biodiversity loss. Such framework needs to be built on a whole-of-society approach to biodiversity protection, mobilizing private and public funding. In this context, our goal was estimating societal support and preferences about some basic wildlife management principles, which may be useful to inform EU decision-makers about societal priorities and other additional funding sources for wildlife conservation. A discrete choice experiment was conducted by 2415 inhabitants in six European countries (Spain, France, Italy, UK, Germany, Sweden), including residents in both rural (47% of respondents) and urban areas. Our findings reveal a clear pattern across western Europe with similar trends along the studied countries, and even between rural and urban citizens, on some basic wildlife management principles. According to our survey, payments for environmental services contribute to achieving a higher well-being from European citizens in any of the prospective wildlife programs considered, which suggests it is an acceptable tool to share out funds for biodiversity conservation. In addition, managing scarce species is preferred over managing too abundant species; management in forest, agricultural and aquatic habitats is prioritized over that in urban landscapes; and management in protected areas is preferred over management in non-protected ones. These findings suggest that there is a common culture in Europe related to the management of wildlife even when considering citizens with contrasted ways of life: rural vs urban citizens from northern to southwestern Europe. Overall, this study may help in the design of wildlife management policies that maximize societal acceptability and gather higher support. •There is a common European culture in relation to the biodiversity conservation•Europeans are willing to pay additionally for supporting wildlife conservation•Society agrees with payments for environmental services and environmental taxes•Scarce species in forest and agricultural-protected habitats are prioritized•Management of overabundant species and peri-urban habitats are penalized