Editorial: 'Safety in numbers'? Big data discovery strategies in neuro‐developmental science – contributions and caveats

In the last 10 years, we have seen a shift toward the use of big data hypothesis‐free discovery strategies in studies of neuro‐development and mental health. In this editorial, I discuss the reasons for their popularity, their potential contribution as well as some limitations and pitfalls. I conclude with a call for methodological pluralism where big data approaches are strategically integrated into cycles of hypothesis generation and testing.