A WEARABLE FOR WOMEN: Bellabeat Ivy

As fitness trackers gained popularity, Bellabeat's founders noticed many didn't cater to women's bodies. Bellabeat Ivy, the first health tracker engineered specifically for women, looks more like a bracelet than tech. The diamond-shaped device, which has no display, tracks menstrual cycles, fertility, and menopause symptoms, as well as heart rate, hydration, sleep, and other activities. And the companion app's algorithms take into account life-stage factors such as pregnancy and menopause when processing health data; That helps a "Bellabeat coach" make personalized recommendations to help users target goals such as losing weight or becoming stronger.