THE LONG GOODBYE: INSIDE McDONALD'S AGONIZING DECISION TO LEAVE RUSSIA

Colvin discusses the agonizing decision of McDonald's to leave Russia. When the invasion of Ukraine began, many global corporations pulled out of Russia in a matter of days. But not McDonald's. Publicly, the burger giant went silent--but internally, it struggled with wrenching choices. McD...

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Veröffentlicht in:Fortune 2022-08, Vol.186 (1), p.44
1. Verfasser: Colvin, Geoff
Format: Magazinearticle
Sprache:eng
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Zusammenfassung:Colvin discusses the agonizing decision of McDonald's to leave Russia. When the invasion of Ukraine began, many global corporations pulled out of Russia in a matter of days. But not McDonald's. Publicly, the burger giant went silent--but internally, it struggled with wrenching choices. McDonald's failure to quickly exit Russia led one critic to publicly blast the company as "a screaming anomaly that's bewildering to all its peers." McDonald's CEO Chris Kempczinski admits that some Russian employees have been with the company for their entire careers.
ISSN:0015-8259