Drinking water quality in the new millennium: The risk of underestimating public perception
In the 1960s, there was a proud industry that could claim that its product was used in virtually every home in the United States. Over a 40‐year period, that industry lost nearly 60% of its customers to competitors and it didn't lift a finger. It continues to lose customers. Can you imagine bei...
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Veröffentlicht in: | Journal - American Water Works Association 2002-08, Vol.94 (8), p.28-34 |
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Format: | Artikel |
Sprache: | eng |
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Online-Zugang: | Volltext |
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Zusammenfassung: | In the 1960s, there was a proud industry that could claim that its product was used in virtually every home in the United States. Over a 40‐year period, that industry lost nearly 60% of its customers to competitors and it didn't lift a finger. It continues to lose customers. Can you imagine being in a business that could ignore that kind of a market‐share decline? That industry is the US drinking water community. And its competitors appear to be the bottled water and point‐of‐use/point‐of‐entry providers.
—A Strategic Assessment of the Future of Water Utilities |
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ISSN: | 0003-150X 1551-8833 |
DOI: | 10.1002/j.1551-8833.2002.tb09516.x |