Drinking water quality in the new millennium: The risk of underestimating public perception

In the 1960s, there was a proud industry that could claim that its product was used in virtually every home in the United States. Over a 40‐year period, that industry lost nearly 60% of its customers to competitors and it didn't lift a finger. It continues to lose customers. Can you imagine bei...

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Veröffentlicht in:Journal - American Water Works Association 2002-08, Vol.94 (8), p.28-34
1. Verfasser: Means, Edward G.
Format: Artikel
Sprache:eng
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Zusammenfassung:In the 1960s, there was a proud industry that could claim that its product was used in virtually every home in the United States. Over a 40‐year period, that industry lost nearly 60% of its customers to competitors and it didn't lift a finger. It continues to lose customers. Can you imagine being in a business that could ignore that kind of a market‐share decline? That industry is the US drinking water community. And its competitors appear to be the bottled water and point‐of‐use/point‐of‐entry providers. —A Strategic Assessment of the Future of Water Utilities
ISSN:0003-150X
1551-8833
DOI:10.1002/j.1551-8833.2002.tb09516.x